Prof. (Dr.) WHMS Samarathunga

Professor

manoj.thm@mgt.rjt.ac.lk
+94 71 813 4115

Education Qualifications

  • Doctor of Management (Tourism Management), Sichuan University, Chengdu, P.R. China
  • Masters in Tourism Economics & Hotel Management, University of Colombo, Colombo 03, Sri Lanka
  • B.Sc. (Special) Tourism Management, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka

Research Interests

  • Tourism planning and development
  • Tourist gaze
  • Community-based tourism
  • Qualitative research
  • NVIVO
  • Migration studies

Fellowships

  • Research Fellow, Pantheon-Sorbonne University, Paris, France

Appointments / Professional Experience

  • Professor: Department of Tourism & Hospitality Management, Faculty of Management Studies, Rajarata University of Sri Lanka [01/02/2023 to present]
  • Senior Lecturer: Department of Tourism & Hospitality Management, Faculty of Management Studies, Rajarata University of Sri Lanka, [01/07/2015 to 31/01/2023]
  • Director: University Business Linkage Cell / Technology Transfer Officer, Rajarata University of Sri Lanka, [20/12/2021 to present]
  • Research Director: International Center for Interdisciplinary Culture Heritage & Tourism Research of China-Sri Lanka, Sichuan University, Chengdu, P.R. China) [01/01/2019 – present]
  • Board Member: Research Advisory Committee of National Institute of Post-Harvest Management, Sri Lanka
  • Tourism Consultant: ICEI/OVERSEAS/Ecowave Travels (Pvt.) Limited [01/03/2012 – 30/06/2015] Address: Main Street, Arugambay, Pottuvil, Sri Lanka URL: https://www.ecowave.lk/index.php
  • Junior Executive: Aitken Spence Travels (Pvt.) Limited [01/03/2011 – 29/02/2012] Address: Aitken Spence Travels (Pvt.) Ltd. 4th Floor, Aitken Spence Tower Two, 315, Vauxhall Street, Colombo 02, Sri Lanka. URL: https://www.aitkenspencetravels.com/

Visiting Professor/Scholar

  • Faculty of Tourism and Hospitality, Breda University of Applied Sciences, Breda, Netherlands (2024)
  • Department of Immigration Studies, Osnabruk University, Germany (2024)
  • Faculty of Economics, Cankiri Karatekin University, Cankiri, Turkey (2023)

Editorial Experience

Awards and Recognitions

  • Most Outstanding Young Researcher 2022 in the field of Management Studies Award, awarded by the Committee of Vice Chancellors and Directors, Sri Lanka (CVCD Awards)
  • Most Outstanding Young Researcher, Rajarata University of Sri Lanka, 2024
  • Most Outstanding Young Researcher in the Faculty of Management Studies, 2022
  • Top Ten Researchers (4th place) with the highest number of indexed journal articles, Rajarata University of Sri Lanka, 2024
  • Top Ten Researchers (5th place) with the highest H-index, Rajarata University of Sri Lanka, 2024
  • Top Ten Researchers (2nd place) with the highest number of citations, Rajarata University of Sri Lanka, 2024
  • Vice Chancellor’s Award 2021 for the researcher who has published the highest number of research in Indexed Journals in the Faculty of Management Studies – 1st Place
  •  Vice Chancellor’s Award 2021 for the researcher having the highest H-Index in the Faculty of Management Studies – 1st place
  •  Vice Chancellor’s Award 2021 for the Researcher having the highest citations in the Faculty of Management Studies – 2nd Place
  • Awarded as the one of the Top 20 Researchers of the Rajarata University of Sri Lanka in 2021
  • Won the SAARC Research Grant 2014/2015 for the research project “Promoting Intangible Heritage Tourism in Northern Province in Sri Lanka”. Grant No. SAARC/CC/Research Grants/14-15

Publications

Journal Publications (Indexed in Web of Science, SSCI, SCOPUS, ABDC)

  • Samarathunga, WHMS; Schanzel, Heike, Perera, JADR. (2024) . Spiritual Tourism, Spiritual Tourists and Religions: the nexus between Authenticity and Commodification. Tourism Planning and Development. (DOI:10.1080/21568316.2024.2358911). ESCI/Scopus Q1 (2024)
  • Pu, P., Cheng, L.; Samarathunga, WHMS., & Wall, Geoffrey. (2022). Tour Guides’ Sustainable Tourism Practices in Host Guest Interactions :When Tibet Meets the West. Tourism Review. (DOI: 10.1108/TR-04-2022-0182) SSCI Q1 (2023)
  • Samarathunga, WHMS., Cheng, Li., & Weerathunga, PR. (2020). Transitional domestic tourist gaze in a post-war destination: A case study of Jaffna, Sri Lanka. Tourism Management Perspectives, 35 (DOI: 10.1016/j.tmp.2020.100693). SSCI – Q1 (2020)
  • Samarathunga, WHMS., & Cheng, Li. (2020). Tourist Gaze and Beyond: State of the Art. Tourism Review. (DOI: 10.1108/TR-06-2020-0248). SSCI Q1 (2020)
  • Samarathunga, WHMS.,Cheng Li, Weerathunga, P.R. (2019). Buddhist Gaze at a Post-war Destination. Journal of Tourism & Cultural Change. (DOI:10.1080/14766825.2020.1849241). SSCI – Q3 (2020)
  • Weerathunga, P.R., Xiaofang, C., Samarathunga, WHMS. (2020). The Relative Effect of Growth of Economy, Industry Expansion and Firm-Specific Factors on Corporate Hotel Performance in Sri Lanka, Sage Open. (DOI: 10.1177/2158244020914633). SSCI Q4 (2019) 
  • Chen, X., Weerathunga, P. R., Nurunnabi, M., Kulathunga, K. M. M. C. B., & Samarathunga, W. H. M. S. (2020). Influences of Behavioral Intention to Engage in Environmental Accounting Practices for Corporate Sustainability: Managerial Perspectives from a Developing Country. Sustainability12(13), 5266. https://doi.org/10.3390/su12135266 – SSCI Q3
  • Dissanayake, DMMI., & Samarathunga, WHMS. (2021). Post-war City to a Tourism City: the Perspectives of Local Stakeholders on Post-war City Tourism Development in Jaffna, Sri Lanka. International Journal of Tourism Cities (DOI:10.1108/IJTC-05-2020-0111) – Scopus, ESCI
  • Weerathunga, P. R., Samarathunga, W. H. M. S., Rathnayake, H. N., Agampodi, S. B., Nurunnabi, M., & Madhunimasha, M. M. S. C. (2021). The COVID-19 Pandemic and the Acceptance of E-Learning among University Students: The Role of Precipitating Events. Education Sciences11(8), 436. https://doi.org/10.3390/educsci11080436Scopus, ESCI
  • Weerathunga, P. R., Xiaofang, C., Samarathunga, WHMS., & Kulathunga, K. M. M. C. B. (2020). Application of Entropy Based TOPSIS in Analysis of Sustainability Performance of Sri Lanka Hotels. Journal on Innovation and Sustainability RISUS11(3), 100-108. (DOI: 10.23925/2179-3565) – Scopus, ESCI
  • Samarathunga, WHMS. (2019). Stakeholders’ perspectives on intangible ethnic tourism development: the case of Jaffna, Sri Lanka. International Journal of Tourism Anthropology.(Inderscience Publishers) (DOI: 10.1504/IJTA.2019.107317) – Scopus
  • Weerathunga, P. R., Chen, X., & Samarathunga, WHMS. (2019). Firm-specific and Contextual Determinants of Sri Lankan Corporate Hotel Performance. International Journal of Economics and Financial Issues. (DOI: 10.32479/ijefi.7880) – Scopus, ESCI

ENCYCLOPEDIA ENTRIES

  • Samarathunga, WHMS, Gaze. (2022). Forthcoming in Encyclopedia of Tourism Management and Marketing. Ed. Buhalis, Dimitrios. Edward Elgar Publishing. DOI: https://doi.org/10.4337/9781800377486.gaze.

Journal Publications In Peer Reviewed Journals

  • Samarathunga, WHMS. (2022). Chinese belt and road investments in south Asia under the influence of multiple social crises and natural disasters. Sri Lanka Economic Research, 9(2).   
  • Samarathunga, WHMS. (2022). Post-war Heritage Tourism Development in Contemporary Sri Lanka: Issues and Challenges at Post-war Destinations.  Journal of Archaeology, Anthropology, and Heritage Management. Bhiksu University of Sri Lanka. (Accepted – in press).
  • Samarathunga, WHMS. (2022) Nationalism Discourse, Tourism and Reconciliation. The Journal of Archaeology and Heritage Studies. (Accepted – in press).
  • Samarathunga, WHMS. (2021). Promoting Chinese Cultural Heritage Tourism in Sri Lanka during Post-COVID19 Revival Phase: Viewpoint. TRIVALENT ත්‍රිසංයුජ: Journal of Archaeology, Tourism & Anthropology, 2(1), 14–31.
  • Samarathunga, WHMS. & Pathirana, HPAS. (2019). School Students’ Awareness on Impacts of Tourism and Career Intention: the Case of Sri Lanka. VISTAS Journal of the Faculty of Humanities and Social Sciences, 11(1), 56-76.
  • Samarathunga, WHMS. (2018). Exploring the Relationship between Beach Boys and Tourists Using Host-guest Theory: The Case of Bentota, Sri Lanka. Journal of Management and Tourism Research, 1(1), 1-20. DOI: https://doi.org/10.17632/n3jfn7z9zb.1
  • Samarathunga, WHMS (2018). School students’ attitude towards the Career Intention in the Tourism Industry: the Case of North Central Province, Sri Lanka. Journal of Management Matters, 5(2), 1-16.
  • Samarathunga, WHMS., & Warnasekara, J. (2018). Health awareness and health issues among international tourists visiting Sri Lanka. Journal of Management Matters, 5(1), 21-34.
  • Samarathunga, WHMS., & Pathirana, HPAS. (2018). Developing a demographic profile of adventure tourists visiting Arugambay, Sri Lanka. SEUSL Journal of Marketing, 3(1), 1-10.
  • Samarathunga, WHMS. & Jayathilake, PMB. (2018). Assessment of Regional Tour Guide Training Programmes in Sri Lanka: Towards Promoting Tourism Education, SEUSL Journal of Marketing, 3(2), 1-9.
  • Samarathunga, WHMS. (2016) Challenges in Cruise Tourism in Relation to Shore Excursions: the Case of Sri Lanka, Colombo Business Journal, 7(2), 04-21. DOI: https://doi.org/10.4038/cbj.v7i2.6
  • Samarathunga, WHMS., & Pathirana, HPAS. (2016). Micro and small scale travel agencies in Sri Lanka: An exploratory study, Journal of Management Matters, 3(1), 29-38.

Books / Book Chapters & Magazine Article Publications

  • Samarathunga, WHMS. & Jayathilake, K. (2023).Covid-19, Tourism Structural Changes and the Habitus Adaptations at tourism destinations: perspectives of Tourism Agents in The Practice of Tourism Stakeholders in Covid-19 Affected Destinations. Channel View Publishers.
  • Samarathunga, WHMS., Gamage, D., Perera, PKU., Chandrasekara, CHMNL., Pathirana, HPAS. (2023, forthcoming). Cricket Tourism as a Catalyst of Sustainable Developments at Island Destinations: the case of Sri Lanka. Sport Tourism and Local Sustainable Development in Small Island Territories: A Comparative Perspective.
  • Samarathunga, WHMS. (2021). Making Tourism for Inclusive Growth Realistic by Encouraging the ‘People with Disabilities’ Participating in Tourism Value Chain through Tour Guiding. SPARKLE-2021, NSBM Green University, Colombo
  • Samarathunga, WHMS. (2022). The brain drain catastrophe: where are we heading?, Management Digest, Sabaragamuwa University of Sri Lanka. (in press)
  • Samarathunga, WHMS., & Gnanapala, WKAC. (2016) Impact of All-inclusive Tour Packages with special reference to Bentota Tourist Resort, Sustainable Tourism in the Global South: Communities, Environments and Management, Cambridge Scholars Publications, United Kingdom
  • Samarathunga, WHMS. (2015) Community-Based Tourism, Flop or Triumph?, Tourism & Community, Redstone Publishing, Colombo
  • Samarathunga, WHMS. (2016) Rural Development through Community Based Tourism: an Assessment of Jaffna District with reference to Intangible Cultural Heritage, Tourism & Community, Redstone Publishing, Colombo
  • Samarathunga, WHMS. & Bogahawatthe, C. (2019). Intangible Cultural Heritage of Jaffna (BOOK). Under review at South Asian Association for Regional Cooperation (SAARC Center)

Reviewer / Review Panel Member (selected international journals only)

  • Member of the Reviewers Panel: Sage Open (SSCI)
  • Member of the Reviewers Panel: Journal of Heritage Tourism Sage Open (SSCI)
  • Member of the Reviewers Panel: International Journal of Tourism Cities (ESCI)
  • Member of the Reviewers Panel: International Journal of Contemporary Hospitality Management (SSCI)
  • Member of the Reviewers Panel: International Journal of Tourism Anthropology (Scopus)
  • Member of the Reviewers Panel: Tourism Management Perspectives (SSCI)
  • Member of the Reviewers Panel: Journal of Tourism Futures (ESCI)
  • Member of the Reviewers Panel: Journal of Sustainable Tourism (SSCI)
  • Member of the Reviewers Panel: Tourism Geographies (SSCI)
  • Member of the Reviewers Panel: Social Innovation Studies (SIS), Universidad Católica del Norte, Chile

Expert in Qualitative Data Analysis Using Nvivo Software

  • Conducted over 50 Research Workshops to the Academics & PhD Students at Different Universities & Higher Educational Institutes

Other International Professional Experience

  • Participated at “Sri Lanka U.S. Tech Transfer Tour”, organized and conducted by Commercial Law Development Program, United State Department of Commerce, with United States Patent and Trademark Office and Cornell University (2023)
  • Participated at “Technology Transfer Series: Value-Sharing Through Licensing” organized and Conducted by Commercial Law Development Program, United State Department of Commerce, in coordination with United States Patent and Trademark Office and Cornell University (2022)
  • Participated at “NIDA Summer Camp on Sustainable Development” organized by National Institute of Development Administration on “Inclusive Economies”, 2015

Experience in Tourism Planning (National Contributions)

  • Lead Tourism Consultant, Community-based Tourism Development Project (Planning Phase 2023) in Habarana, funded by Korea National Tourism Organization (PDM Korea Co., LTD).
  • Team Leader & Supervisor, Community-based Tourism Development Project
  • (Implementation Phase 2024) in Habarana, funded by Korea National
  • Tourism Organization (PDM Korea Co., LTD).
  • Tourism Consultant, ‘Preparation of Nature-based Tourism Management Plan for Hurulu Cluster’ project (Hurulu-Kawudulla-Kanthale Landscape, ESCAMP, World Bank funded project (2021 – 2023)
  • Tourism Consultant, Community-based Tourism Development in Heeloya, Panama, & Urani villages, ICEI/Oversease (non-governmental organization) (2013-2015)
  • Counter Consultant, Wilpattu Community-based Tourism Planning Project, funded by Gesellschaft für Internationale Zusammenarbeit – GIZ (2020 onwards)
  • Consultant in conducting a ‘Community Baseline Survey in Poultry Production’ in seven districts of Sri Lanka (Nothern, North Central and Eastern) – UNDP funded (2023)
  • A resource person to develop “Sri Lanka Tourism Policy” 2022, Ministry of Tourism, Sri Lanka

Invited Speeches

  • Keynote speech: at the 53rd Meeting of the Sri Lanka Forum of University Economists (SLFUE),  Eastern University, Sri Lanka, 2025
  • Keynote Speech: Chauffeur Tourist Guide Lecturer Programme 2024 (inauguration), Sri Lanka Institute of Tourism and Hotel Management
  • Keynote Speech: Chauffeur Tourist Guide Lecturer Programme 2025 (inauguration), Sri Lanka Institute of Tourism and Hotel Management
  • Plenary speaker: 30th Annual Scientific Session, The College of Medical Administrators in Sri Lanka, (2023)
  • Guest Speaker: Sancharaka Udawa 2024 (Sri Lanka’s only travel fair)
  • Guest Speaker: Sancharaka Udawa 2017 (Sri Lanka’s only travel fair)
  • Plenary speaker: 30th Annual Scientific Session, The College of Medical Administrators in Sri Lanka, (2023)
  • Co-chair, International Research Symposium on Management (IRSM 2022), Rajarata University of Sri Lanka, Mihintale Sri Lanka (http://mgt.rjt.ac.lk/IRSM2022/)
  • Plenary Speaker: International Conference on Hospitality & Tourism (2022), Sri Lanka
  • Secretary: International Conference on Sustainable Tourism Agents in Rural Societies (Erasmus+ Conference), 2016, Sri Lanka