On March 11, 2025, Rajarata University of Sri Lanka (RUSL) proudly entered into a historic partnership with the Sri Lanka Institute of Marketing (SLIM) through the signing of a Memorandum of Understanding (MOU). This landmark event, held at the Senate Hall of RUSL in Mihintale, marked the beginning of a collaborative journey aimed at enhancing marketing education and nurturing future leaders in the industry. The partnership is expected to bridge academic knowledge with practical industry applications, creating a transformative impact on marketing education in Sri Lanka.
The ceremony was organized by the Department of Marketing Management at RUSL and was attended by several distinguished guests. The head table featured key figures from both institutions, including Dr. Janaka Pushpakumara, Acting Vice Chancellor of RUSL; Prof. P.M.B. Jayathilake, Dean of the Faculty of Management Studies; Dr. J.D.T. Madhusanka, Head of the Department of Marketing Management; Mr. Gayan Perera, President of SLIM; Dr. Sajith Chanuka Premarathna, Deputy General Manager at SLIM; Ms. Ishara Athapaththu, Assistant Manager at SLIM. Their presence underscored the importance of this alliance, which combines academic rigor and professional expertise to empower students with future-ready skills.
Several other distinguished guests also participated in this momentous occasion, further highlighting the importance of this partnership in shaping the future of marketing education in Sri Lanka. This partnership represents a bold step toward redefining marketing education in Sri Lanka by empowering collaboration between academia and industry. This collaboration is particularly strong due to its comprehensive approach, which not only enhances educational opportunities but also encourages research and innovation in marketing. By combining academic rigor with industry expertise, this partnership is poised to drive impactful change within the marketing sector, equipping students with the skills needed to excel in a competitive global landscape.
As Rajarata University continues its journey as a centre of academic excellence, this partnership with SLIM stands as a testament to its vision for shaping future-ready leaders who can contribute meaningfully to society and drive impactful change within the marketing ecosystem.
