The Department of Marketing Management at the Faculty of Management Studies, Rajarata University of Sri Lanka is committed to conducting cutting-edge research that advances our understanding of marketing management. Our staff members are actively engaged in a wide range of research projects, collaborating with scholars and practitioners both in Sri Lanka and abroad.
Research Areas
Our department focuses on several research areas, including:
- Consumer behaviour
- Marketing strategy
- Brand management
- Marketing communications
- Digital Marketing
- International marketing
- Services Marketing
- Retailing
Our faculty members are experts in these areas and have published extensively in top-tier academic journals, such as the Journal of Consumer Research, the Journal of Marketing, and the Journal of Marketing Research.
Publications
We are proud of our faculty members’ publications, which reflect the high quality of their research.
Research Centers
Our department has established several research centers and institutes to facilitate research collaborations and partnerships with the industry. Some of our centers include:
- Centre for Consumer Research (CCR): This center conducts research on consumer behaviour and provides training and education programs for consumers, practitioners, and policymakers.
- Digital Marketing Research Centre (DMRC): This center focuses on digital marketing research and provides consulting services for businesses and organizations.
- Marketing Communications Research Centre (MCRC): This center studies marketing communications and provides workshops and seminars for marketing professionals.
If you are interested in learning more about our research or collaborating with us on a research project, please contact our research coordinator, at dmmr@mgt.rjt.ac.lk
We look forward to hearing from you!
