Lecturer (Probationary)
udarahendeniya@mgt.rjt.ac.lk
+94 77 834 0961
Education Qualifications
- Completed Bachelor of Business Management (Special) Degree in Marketing with a Second Upper-class division(GPA=3.79) in the Department of Marketing Management, Faculty of Commerce & Management Studies, University of Kelaniya.
Professional Qualifications
- Completed Diploma in People’s Skills conducted by Nestle Lanka PLC.
Research Interests
- Brand Management
- Integrated Marketing Communication
- Digital Marketing
- Consumer Behavior
Publications
- Mr. Nisal Gunawardana, Prof. Ravi Dissanayaka & Mr. Udara Hendeniya. Event marketing: Empirical and practical review with a special discussion on the Sri Lankan context. South Asian Journal of Marketing & Management Research 12(3-4):1-8
- Mr. Udara Hendeniya & A.L. Fernando. Impact of Internet Service Quality on Customer Satisfaction Special Reference to Internet Service Providers During COVID – 19 Period. Sri Lanka Journal of Marketing, University of Kelaniya Vol. 08: 61-91. DOI: http://doi.org/10.4038/sljmuok.v8i0.95.
- Mr. Udara Hendeniya & A.L. Fernando. Impact of Value Co-Creation on Brand Love among Generation Z: With special reference to Fast-Food restaurants in the Western province of Sri Lanka. Journal of Accountancy and Finance Vol. 09: 110-124.
- Mr. C J D S Jayasundara, Dr. J.D.T. Madhusanka & Mr. Udara Hendeniya Influence of Virtual Brand Personality on Brand Loyalty: With Special reference to Financial Leasing industry in North Western province, Sri Lanka. SEUSL Journal of Marketing, Vol. VII, No.2, 2022
