Ms. D.M.D. Chathurika

Lecturer (Contract)

Chathurikadmd@mgt.rjt.ac.lk
+94 71 127 3728

Education Qualifications

  • MSc in Management – University of Sri Jayawardenepura
  • BSc (Hons) in Marketing Management – Sabaragamuwa University of Sri Lanka

Professional Qualifications

  • Institute of Banking of Sri Lanka (IBSL) CBF level in 2012
  • Content and Language Integrated Learning (TKT – CLIL) course offered by Cambridge University, United Kingdom.

Research Interests

  • Retail Marketing
  • Supply Chain Management
  • Sales Management
  • Strategic Marketing Management

Appointments

  • Demonstrator – Temporary (From 2019 to 2021), Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
  • Lecturer – Temporary (From 2021 to 2023), Department of Marketing Management, Faculty of Management Studies, Rajarata University of Sri Lanka, Mihintale, Sri Lanka
  • Lecturer – Contact (From 2023 to Present), Department of Marketing Management, Faculty of Management Studies, Rajarata University of Sri Lanka, Mihintale, Sri Lanka
  • Visiting Lecturer (From 2022 to Present), Department of Marketing Management, Faculty of Management Studies, Open University of Sri Lanka

Publications

  • 5th Interdisciplinary Conference of Management Researchers (ICMR 2020), Factors Influencing on intention to use cryptocurrencies: With special references to the generation Y
  • 4th Interdisciplinary Conference of Management Researchers (ICMR 2020), Factors Influencing on Consumers’ Attitude Towards Mobile Advertising: with Special Reference to Generation Y in Sri Lanka
  • 9th International Conference on Management and Economics (ICME 2020), Identifying the Factors that Impact on Online Purchase Intention in Generation Y Consumers in Sri Lanka
  • 17th International Conference on Business Management (ICBM 2020), Factors Affecting Intention to use Cryptocurrencies with Special Reference University Students in Sri Lanka
  • 3 rd National Research Symposium of Management (NRSM 2019) Consumer’s Attitude Towards Counterfeits Products with Special Reference To Cloth And Footwear Counterfeit Luxury Products In Sri Lanka
  • Open University Research Session (OURS2021), Factors Affecting Entrepreneurial Intention among Female Undergraduates in Sabaragamuwa University of Sri Lanka
  • 1st International Research Symposium on Management IRSM), Faculty of Management Studies, Rajarata University of Sri Lanka, Consumer Attitudes towards Online Food Delivering Mobile Applications: Special reference to Western Province in Sri Lanka.
  • Multidisciplinary International Conference 2022, ADYPU, Pune, India, Impact of Guerrilla Marketing on Consumer’s Purchase Intention of Mobile Phones with special reference to Western province