Senior Lecturer
udurawana@mgt.rjt.ac.lk
+94 71 222 2296
Education Qualifications
- PhD – Experiential Marketing
- MBA – Destination Marketing
- BBA – Marketing Management
Professional Qualifications
- CBA – Certified Business Accountant
- MSLIM – Life member, Sri Lanka Institute of Marketing
- MIMSL – Life member, Institute of Management Sri Lanka
Research Interests
- Marketing Management
- Human Resource Management
- Organizational Behaviour
Appointments
- Senior Lecturer – Grade I (2021 to Present), Department of Business Management, Faculty of Management Studies, Rajarata University of Sri Lanka, Mihintale, Sri Lanka
Publications
- Market segmentation and its impact on customer satisfaction with especial reference to commercial bank of Ceylon Plc
- Destination Attributes on Tourists’ Satisfaction at Sacred Areas of Anuradhapura in Sri Lanka
- Determinants of Tourists’ Destination Loyalty: Special Reference to the Sacred Areas at Anuradhapura in Sri Lanka
- The Effect of Experiential Marketing, Destination Image, Tourists’ Satisfaction on Destination Loyalty: Evidence from Tourists’ Cultural Destinations in Sri Lanka
- A Study on Factors Affecting on Consumers’ Fast Foods Buying Behaviour (Reference to Pizza Hut in the Anuradapura City Area, Sri Lanka)
- THE IMPACT OF THE STORE ATMOSPHERE FACTORS ON CONSUMER PURCHASE INTENTION: THE CASE OF THE FASHION RETAIL STORES IN MATARA DISTRICT OF SRI LANKA
- Tourists’ Destination Loyalty is leading for Perceived Sustainable Tourism (Reference to Tourists’ Cultural Destinations in Sri Lanka)
- Effects of Social Dimensions of information Technology Usage on Behavioral Involvement with Library Services: Reference to Newly Established State Universities in Sri Lanka
- ATMs Solutions and Behavioral Involvement (With Special Reference to the Commercial Banks’ ATM Facilities at Anuradhapura City Area)
